The Nissan Cube is quite a peculiar little car, at least as far as styling is concerned. Unfortunately for Nissan, the cutesy and boxy design of its tiny cube hasn’t won the hearts of buyers. But even with a measly 198 Cubes sold this month, the Japanese carmaker isn’t ready to pull the plug yet.
According to Brian Carolin, Nissan North America’s senior vice president for sales and marketing, “It’s a niche product that has found its place in the market. It benefited particularly when gas prices were spiking earlier this year, and we were struggling to get a supply of it. We had a lot of demand for it.”
The Nissan Cube sold almost 23,000 units in its best year on sale, but sales are down to 14,000 units so far this year, partly due to the Japan earthquake in March. With a starting price of $14,470, the Cube competes in a rather tough segment. Cars like the Ford Fiesta and the all-new Hyundai Accent and Chevrolet Sonic are all priced similarly yet feel and look like more substantial cars. Things are not going to get any easier for this oddity in the coming months.