In collaboration with Sports Illustrated Swimsuit Issue, Lexus has created a new campaign, called TORI 500, that shows a real racetrack created by the automaker in the shape of Swimsuit model Tori Praver’s body. The end result? A curvy track with quite a number twists and turns.
The campaign is for the all-new Lexus GS and, to an extent, the brand’s newest design language. “What better way to help introduce the bold new face of Lexus — the all-new GS — than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”
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