Chrysler’s Australian arm has announced that it will sell Fiat and Alfa Romeo cars at its dealerships. With 17 passenger car dealerships and 22 commercial vehicle outlets across Australia, Fiat and Alfa Romeo’s dealer network is small, not to mention the fact that it hasn’t been selling in numbers proportional to its size. As such, Fiat and Chrysler’s networks will now work together, with the former reporting to the latter’s headquarters.
In Australia, Fiat currently offers the 500 and 500 Abarth, along with products from its Commercial brand’s Ducato and Scudo. Alfa Romeo, on the other hand, offers the 159, 159 Sportwagon and the Giulietta. Facing a difficult time on the continent, Fiat managed to sell just 33 cars (all 500 models) in February 2012, while Alfa Romeo only pushed 95 cars.
The situation is a lot rosier at the Chrysler Group, however, which includes the Chrysler, Jeep and Dodge brands. Thanks to a large dose of new products, the three brands sold a combined 2,597 Cars, SUVs and trucks in February, a 78 percent improvement over February 2011.
“We aim to apply the same enthusiasm that has driven such a leap forward in terms of our current Chrysler Australia sales,” says Chrysler Australia boss Clyde Campbell.
“I have no doubt we will see a re-awakening in the levels of sales awareness and interest for the Fiat and Alfa brands under our management,” he concluded.
