As BMW and Mercedes-Benz have clearly demonstrated, there is a lot of money to be made in the premium car segment. As a small player, Maserati wants a larger piece of that market and will go about obtaining that piece with the introduction of three new models in the next two years. The company wants its global production to reach 50,000 units by 2015.
For some perspective on how ambitious this goal is, consider that Maserati only sold 6,159 cars in 2011, which is actually an 8.5 percent increase over 2010 sales. Of that total, more than 2,700 units were of the GranTurismo coupe. Needless to say, Fiat‘s luxury brand has a long way to go before reaching sales of 50,000 annually.
We’ve already reported on Maserati’s intentions to double its product lineup and global dealership network in an effort to boost sales. To reiterate, the three upcoming models will be the Kubang SUV, a new Quattroporte and a new mid-size sedan that will compete with the likes of the Mercedes-Benz E-Class and BMW 5-Series.
A new tidbit of information, however, concerns an all-new, yet-to-be-named Alfa Romeo model that will be launched alongside the next GranTurismo in mid-2013. Likely the 4C sports coupe (pictured above), the car will be built in very limited numbers of about 2,500 units a year.
Reference: Wall Street Journal