With a base price of $26,790, the new 2013 Ford C-Max Hybrid has been priced to undercut the Toyota Prius V Hybrid by around $500. Not only that, Ford dubs the people mover “America’s most affordable and fuel-efficient utility vehicle.”
“C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”
The C-Max Hybrid is powered by a 2.0L Atkinson-cycle four-cylinder gasoline engine tied to an electric motor. Ford claims best-in-class horsepower and torque.
The 2013 Ford C-Max Hybrid goes on sale in North America in the fall of 2012, while the C-MAX Energi plug-in Hybrid will follow shortly with better fuel-economy and driving range than the Toyota Prius plug-in Hybrid.