Just after announcing its bankruptcy, GM released a new video making a case for its new predicament. It also released a website dedicated to updating and enlightening the public on its rebirth as a leaner, more competitive company. Whereas, the commercial actually got me excited about the new GM, the website does absolutely nothing for me.

Sure it has the information, but all of it is presented in the blandest, most boring manner. The website looks like a ghost town (ghost website?) with no character whatsoever. GM has to remember that its target audience doesn’t just consist of baby boomers; it also consists of young buyers. And as we all know, young buyers simply do not connect with blandness.

This is especially important because it has generally been the young buyers that have held the worst perception about the quality of the company’s products. We know GM’s new cars are very competitive, so the company can use all the help it can get to make the general public realize the quality of these cars. For instance, it could incorporate its new cars into the theme of the website.

GM is getting a new lease on life – a new beginning. Its website is a gateway in getting customer to realize that the old GM is no more. A boring website will not accomplish this; it needs a more exciting website to get the public more excited about the prospects of a stronger new GM.

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