As the only wagon in GM’s lineup, let alone Cadillac’s lineup, the Cadillac CTS Sport Wagon has a role to play. However, we have questioned its pricing against Cadillac’s other practical people-mover, the 2010 SRX crossover. Apparently, GM also had an issue with the current pricing strategy. Earlier this month, the automaker quietly cut prices on the CTS Sport Wagon, making it more competitive against the SRX.
“People would come in, see the price of the SRX and lose interest in the wagon,” John Howell, vice president in charge of Cadillac products worldwide said.
Prices for the base 3.0L V6, rear-wheel-drive model will now start at $39,150 including shipping, down from $40,485. A loaded AWD version is about $51,390, down $3,055 from an initial $54,445 price point. For the sake of comparison, the 2010 Cadillac SRX starts at $34,155. A loaded, AWD SRX is about $50,000.
Source: US Today