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The new Chevrolet Corvette Stingray is pretty hot, so hot in fact that some Chevy dealers are charging $10,000 over sticker for the American sports car, risking losing loyal customers.
In the U.S., the base price for the 2014 C7 Corvette is $51,995, so those looking to get one may have to fork over $61,995.
Unfortunately, price gouging is an all too common practice during the launch of much-crazed products, the C7 being one. In 2010, some Chevy dealers marked up the Chevrolet Volt by $10,000.
Automotive News tells the tale of a loyal customer that bought a Volt plug-in hybrid from a dealer two years ago, hoping that the sales manager wouldn’t gouge him on the Stingray when it came time to buy one. “Needless to say they just lost me and my wife as customers,” he said.
It’s nice, then, that not all dealers are taking part in such practice, displaying a level of common sense apparently lacking among their greedier counterparts:
“Guys who go above sticker — that’s a one-shot deal,” says one level-headed dealer. “These are customers who you’re going to see again, and they’ll remember that. I’m looking at the bigger picture.”
This brings up an interesting question: how would you respond if, as a loyal customer of a dealership, you were price gouged? Would you accept it has a normal part of conducting business or would you forever take your money elsewhere? Let us know in the comment section.