Car Buying

Chevy Dealers Charging $10,000 Over Sticker for New Corvette Stingray

Chevy Dealers Charging $10,000 Over Sticker for New Corvette Stingray

Chevrolet Corvette Stingray

The new Chevrolet Corvette Stingray is pretty hot, so hot in fact that some Chevy dealers are charging $10,000 over sticker for the American sports car, risking losing loyal customers.

In the U.S., the base price for the 2014 C7 Corvette is $51,995, so those looking to get one may have to fork over $61,995.

Unfortunately, price gouging is an all too common practice during the launch of much-crazed products, the C7 being one. In 2010, some Chevy dealers marked up the Chevrolet Volt by $10,000.

Automotive News tells the tale of a loyal customer that bought a Volt plug-in hybrid from a dealer two years ago, hoping that the sales manager wouldn’t gouge him on the Stingray when it came time to buy one. “Needless to say they just lost me and my wife as customers,” he said.

It’s nice, then, that not all dealers are taking part in such practice, displaying a level of common sense apparently lacking among their greedier counterparts:

“Guys who go above sticker — that’s a one-shot deal,” says one level-headed dealer. “These are customers who you’re going to see again, and they’ll remember that. I’m looking at the bigger picture.”

This brings up an interesting question: how would you respond if, as a loyal customer of a dealership, you were price gouged? Would you accept it has a normal part of conducting business or would you forever take your money elsewhere? Let us know in the comment section.

Join a growing list of car enthusiasts who receive our newsletter to stay up to date with the ever-changing automotive industry. It's free!
We hate spam. Your email address will not be sold or shared with anyone else.

Car Buying

More in Car Buying

Buying a car

3 Things People Forget When Buying a Car

AutoTribute StaffNov 26, 2015
2015 Honda Odyssey Touring Elite

Three Reasons to Become a Man with a Van

AutoTribute StaffNov 26, 2015
Tesla Model X Gullwing doors

Tesla Model X Price Starts at $80,000 in U.S.

Kwame OwusuNov 25, 2015
2017 Audi Q7, ash exterior paint

New, 2017 Audi Q7 Priced at $55,750 in U.S.

Kwame OwusuNov 16, 2015
White Jaguar F-Type, front end

Jaguar F-Type is Now More Affordable, Price Starts at $61,400

Kwame OwusuNov 16, 2015
2016 Toyota RAV4 Hybrid, blue

2016 Toyota RAV4 Hybrid Gets 34 mpg, Prices at $29,270 in U.S.

Kwame OwusuNov 11, 2015
2016 Honda CR-Z, black

2016 Honda CR-Z Receives More Features, But Not More Power

Kwame OwusuNov 3, 2015
2016 Cadillac CT6 sedan

2016 Cadillac CT6 Price Starts at $53,495, Sale Begin in March 2016

Kwame OwusuNov 2, 2015