With GM desperately dropping many of its brands, many had feared that its Australian unit, Holden, would be one of the casualties of the struggling automaker’s restructuring efforts. Fortunately, though, Mark Reuss, managing director of Holden, says that the Australian brand will not be sold.
“I can’t say forever because some day when I’m not here, and more perhaps when someone may have that idea, but we have not been approached, nor have we been offered, nor are we pursuing any sale of Holden,” Reuss said.
The Holden’s Commodore full-size sedan is exported to the U.S. as the Pontiac G8 and as other models in other global markets, such as the Middle East and China. Before the global recession, Holden was undergoing a transformation to become an integral part of GM’s global initiatives.
“This is one of the iconic brands in Australia, and I think it always will be as long as we take care of it and feed it with the products and the different dealer services that we do today, which are very good.”
Reuss said earlier in June that Holden would remain unchanged by General Motors’ filing for bankruptcy protection and that it will join the New GM, which consists of Chevrolet, Cadillac, Buick and GMC. He said Holden is now focused on improving its Commodore lineup and launching the Holden Cruze and Volt models.