According to a study by AutoPacific, 15 percent of new car buyers in America said they would consider buying their next vehicle from China, while 11 percent said that they wound consider buying from India. That compares to 16 percent who said they would consider a vehicle from Korea, which has been selling cars in the U.S. market for more than 20 years.
“As Hyundai and Kia have been on the American scene for decades now, it’s surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands,” said George Peterson, president of automotive research firm AutoPacific and author of the study. “However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too?”
The study, called “Opportunity for Chinese and Indian Brands in the USA,” went deeper to find out who these consumers were and what they were looking for in their next car or truck. More than 30,000 new car and truck buyers were surveyed.
“Not only are a significant number of people willing to consider Chinese and Indian brands, this group consists of highly desirable buyers who would be coveted by any manufacturer. They tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions,” added Peterson.
The study said that those who would consider Chinese and Indian cars were more likely to own Japanese and/or Korean brands, suggesting that these brands may have the most competition from the new entrants, rather than domestic brands like Chrysler, Ford and Chevrolet.
Despite these findings, it doesn’t mean that Chinese and Indian automakers will find it easy entering the North American market. You can find out why by clicking here.