Ford Motor Co. – including Ford, Lincoln, Mercury and Volvo brands – is quickly turning itself into a success story, announcing good news after good news ever since both Chrysler and GM filed for (and emerged from) bankruptcy. The good news continue – FoMoCo announced a sales increase of 2.4 percent for July 2009 over the same period last year. “The U.S. government’s Car Allowance Rebate System (“Cash for Clunkers”) enabled Ford to post the first sales increase of any major manufacturer in 2009,” said the company in its press release.

By “first sales increase of any major manufacturer“, we’re betting that Ford is talking about GM, Toyota, Honda, Chrysler and Nissan which all posted sales drops for the month. But Subaru, Hyundai and Kia all saw higher increases than FoMoCo.

The Ford brand posted a sales increase of 3 percent mainly due to great sales by the fuel-efficient Fusion and Milan (up 66 and 60 percent), Escape and Mariner (up 94 and 71 percent), Focus (up 44 percent) and Ranger up 65 percent.

On the downside, the much-vaunted Taurus saw it sales drop by a disappointing 57 percent compared to last July’s sales of the outgoing model. The Flex is also down, selling only 3,631 units, breaking the model’s steady growth since its debut. The Ford Mustang, which has enjoyed steady sales, was down 37.6 percent to 6,686 units. Ford Edge sales were down by a small 7.7 percent. The perennial top-seller the, F-Series truck, was down 19 percent.

On the luxury front, Lincoln sales were down 24 percent to 6,672, compared to 8,819 units sold in July 2008. The only model that saw a sales increase was the Town Car, which was up 95 percent to 1,841. The MKX was the second highest sales, selling 1,642 units (down 18 percent). The Mercury brand saw its sales increase by 7 percent thanks to the strong sales of the Milan and Mariner. But the Sable (-84.8 percent to 345 units) and Mountaineer (-30 percent to 403 units) were dark spots.

Volvo recorded the highest increase, with sales rising by 26 percent. The S60 is up up 257 percent to 1,461 units.The V50 and C70 were also bight sports with sales increasing by 50 percent) and 27 percent, respectively are hanging. The XC90, down 45 percent, is the biggest loser.

Source: Ford(PDF)

2 Responses

1. Hoyt Bair says:

   December 28, 2009 at 7:12 pm

   Really worth my time. I just want to encourage you in continuing to post entries such as this one. Thank you.
2. Miguel says:

   January 12, 2010 at 5:01 am

   The new Ford Focus presented at Detroit is really beautiful, nice new car from Ford!

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