Ferrari chief executive Sergio Marchionne has revealed that all future Ferrari models will have hybrid technology in a move that will allow the supercar maker to achieve greater performance figures and sales volume.
The Prancing Horse already has powerful, highly-capable hybrid vehicles in the form of the LaFerrari hypercar and FXX K track car, but Marchionne is committed to full proliferation of the technology throughout its lineup, starting in 2019.
In an interview with The Detroit News, he said:
“The cycle of cars that will be launched from that point on will include by definition hybridization.”
To Marchionne, hybrid powertrains are a ‘mandatory requirement’ that will allow engineers to achieve levels of all around performance beyond what can be attained by using internal combustion engines alone.
He also believes hybrid technology will open the door for boosting sales to 10,000 units per year by 2025:
“Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025.”
In going after that kind of volume, Ferrari will broaden the range of cars it offers in an effort to appeal to a wider demographic.
Is complete hybridization a smart strategy for Ferrari, particularly its brand image? Share your thoughts in the comments below.