U.S. Auto Sales – AUGUST 2010

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2008 Cadillac CTS front view

This time around, August is a special month because it was this time last year that the Cash for Clunkers program (C4C) was implemented. The program, as we know, created substantial artificial sales growth, the effect of which is being felt this August. As a result, comparing the two months — August ’09 to August ’10 — is relevant, but only to a degree.

Given that the C4C program strongly promoted small, fuel-efficient vehicles, virtually all volumes brands took a significant hit. Toyota, Honda, Chevrolet, etc. all suffered. In contrast, the program had no effect whatsoever on premium vehicles; as a result, premium brands were the ones that came out on top this time around. Cadillac and Buick led the way with the largest sales growth. The complete list can be found after the jump.

Ford: -10.7% to 144,035
Chevrolet: -21.5% to 131,952
Toyota: -36.2% to 128,923
Honda: -36% to 97,195
Nissan: -30.9% to 67,399
Hyundai: -11.4% to 53,603
Dodge: +7.6% to 35,364
Kia: -19.2% to 32,465
GMC: +12.3% to 25,986
Jeep: +16.6% to 25,706
Volkswagen: -7.9% to 22,855
Subaru: -22.5% to 22,239
Ram: +4.7% to 20,604
Mazda: -25.6% to 19,739
BMW: +1.6% to 19,540
Lexus: -15% to 19,465
Mercedes-Benz: +10% to 18,826
Chrysler: -3.8% to 17,937
Buick: +66% to 14,294
Cadillac: +83.1% to 12,689
Acura: +19.8% to 11,534
Infiniti: +21.9% to 9,428
Audi: +14% to 9,182
Mercury: -22.5% to 7,040
Lincoln: +9.4% to 6,428
Volvo: -23.8% to 4,421
Mini: -13.4% to 4,425
Mitsubishi: -37% to 4,293
Land Rover: +11.3% to 2,544
Porsche: +33.2% to 2,032
Suzuki: -68.2% to 1,830
Jaguar: +61.6% to 1,414
smart: -72.4% to 448
Hummer: -73.6% to 205
Saab: -40.1% to 290