Buick’s renaissance in North American is in large part thanks to GM’s European operations, particularly to Opel’s vehicles. Until now, the relationship had been a bit one sided, but GM has announced that Buick will share the next-generation LaCrosse and Enclave crossover with Opel, strengthening the relationship between the two brands
The next Enclave crossover will go on sale in 2015. It will be the first Buick to be badged as an Opel. To make it more appealing to Europeans, it will be offered with new four-cylinder engines. The next-gen LaCrosse will go on sale a year after the Enclave and will also be offered in Europe. It will be smaller and lighter than the current model, better aligning it to European tastes.
We’ll have to wait and see if this is a smart move from GM. Europeans are not as fond of big cars and crossovers as their North American counterparts, but that’s not to say there isn’t a market for such vehicles. It’s all matter of how big such a market is and whether GM has realistic targets.