Chevrolet

2013 Chevy Malibu to be Flagship Car for Chevrolet Europe

2013 Chevy Malibu to be Flagship Car for Chevrolet Europe

2013 Chevrolet Malibu

More so than with the current model, GM is betting a lot on the new 2013 Chevrolet Malibu. As the first fully-dedicated mid-size sedan aimed at its international markets, the 2013 Malibu will be marketed as an upscale car in many regions outside of North America, especially in Europe where the model will become the brand’s flagship vehicle.

Traditionally known for its inexpensive cars based on lackluster Daewoos, GM is hoping to boost Chevy’s image and reposition the brand to become a serious contender to more established players, such as Volkswagen, Ford, Renault, Peugeot, Fiat and the likes. As reported earlier, Chevrolet would assume the entry-level role that Opel once held, while GM’s indigenous German brand would assume a more upscale position, likely somewhere between Volkswagen and Audi.

The 2013 Malibu will be the spearhead for Chevrolet’s planned European renaissance. It will be available with a 2.4-liter turbodiesel four-cylinder engine that produces 169 horsepower and a whopping 258 lb-ft of torque. A 164 horsepower 2.0-liter gasoline engine will also be available.

Currently, Chevrolet holds a 1.3 percent market share in Europe. But if the new Malibu follows in the same footsteps as the highly-successful Chevrolet Cruze, then we have little doubt that this market share would increase beyond the 1.3 percent. The European Malibu will make its official debut at the 2011 Frankfurt Motor Show.

Source: Automotive News

Chevrolet

More in Chevrolet

New, 2016 Chevrolet Cruze RS

All-New, 2016 Chevrolet Cruze Arrives with Sleeker Look, Less Weight and More Features

Kwame OwusuJun 25, 2015
2016 Chevrolet Camaro Convertible

New, 2016 Chevrolet Camaro Convertible is Too Hot for Summer

Kwame OwusuJun 24, 2015
2016 Chevrolet Camaro Convertible, angle

All-New, 2016 Chevrolet Camaro Convertible Photos Leaked

Kwame OwusuJun 23, 2015
Chevrolet Cruze Hatchback, back

Chevrolet Cruze Hatchback Coming to North America

Kwame OwusuJun 22, 2015
New Chevrolet Colorado Truck

GM Increases Production of GMC Canyon, Chevy Colorado

Kwame OwusuJun 1, 2015
Chevrolet Bolt EV Concept

Chevrolet Can’t Trademark Bolt Name, Already Owned by Yamaha

Speedy GoMay 31, 2015
2016 Chevrolet Spark Android Auto

Chevrolet Will Offer Android Auto On 14 Models in 2016

Speedy GoMay 28, 2015
Chevrolet Volt

GM Has Around 6000 Unsold Units Of First-Gen Chevrolet Volt

Speedy GoMay 26, 2015
Shares