More so than with the current model, GM is betting a lot on the new 2013 Chevrolet Malibu. As the first fully-dedicated mid-size sedan aimed at its international markets, the 2013 Malibu will be marketed as an upscale car in many regions outside of North America, especially in Europe where the model will become the brand’s flagship vehicle.
Traditionally known for its inexpensive cars based on lackluster Daewoos, GM is hoping to boost Chevy’s image and reposition the brand to become a serious contender to more established players, such as Volkswagen, Ford, Renault, Peugeot, Fiat and the likes. As reported earlier, Chevrolet would assume the entry-level role that Opel once held, while GM’s indigenous German brand would assume a more upscale position, likely somewhere between Volkswagen and Audi.
The 2013 Malibu will be the spearhead for Chevrolet’s planned European renaissance. It will be available with a 2.4-liter turbodiesel four-cylinder engine that produces 169 horsepower and a whopping 258 lb-ft of torque. A 164 horsepower 2.0-liter gasoline engine will also be available.
Currently, Chevrolet holds a 1.3 percent market share in Europe. But if the new Malibu follows in the same footsteps as the highly-successful Chevrolet Cruze, then we have little doubt that this market share would increase beyond the 1.3 percent. The European Malibu will make its official debut at the 2011 Frankfurt Motor Show.
Source: Automotive News