VIDEO: Lincoln MKZ “Phoenix” Super Bowl Commercial
Lincoln’s first attempt at a good Super Bowl 47 commercial was, by most consensus, a disappointment. The company’s second take is a bit different, but is it any better? You be the judge….
Lincoln Super Bowl Commercial Draws Criticism [Video]
The Super Bowl hosts some of the wittiest, most memorable commercials to ever air on television. Unfortunately for Lincoln, its SteerTheScript commercial appears to miss the mark.
Lincoln MKC Concept Photos and Details
Lincoln’s product renaissance is picking up steam. The all-new, completely redesigned MKZ got things rolling; now we have the Lincoln MKC Concept, a preview of the company’s first-ever compact crossover. Based on the…
Lincoln Considering RWD Models, Could Use Next Mustang Platform
Rumors that Lincoln will build a car based on the next-generation Ford Mustang platform have re-surfaced. As part of its new branding strategy, rear-wheel-dive models will help the struggling automaker gain some traction…
Lincoln Changes Name to “Lincoln Motor Company”
Lincoln stands at a precipice — either it gets very serious about becoming a proper luxury brand or it joins Oldsmobile at the bottom. Realizing how much money could be made from a…
FoMoCo Trademarking ‘Lincoln Black Label’
With consumer products, the word ‘Black’ generally connotes a sense of exclusivity. In the automotive world, many enthusiasts are familiar with the Mercedes-Benz Black Series range, but how many know about the ‘Lincoln…
All-new 2013 Lincoln MKZ Hybrid Gets EPA 45 MPG
The all-new 2013 Lincoln MKZ Hybrid has received an EPA fuel-economy rating of 45 mpg in city driving, 45 mpg on the highway and 45 mpg combined, making it the most fuel-efficient luxury…
Ford to Launch Lincoln in China
In the eyes of many automakers, the burgeoning Chinese market is quickly becoming the place to go to make dreams come true. One brand that could use a Chinese miracle is struggling Lincoln….
Lincoln to Focus on Mainstream Models, No Halo Car
Lincoln, despite its heritage, is nothing more than a bottom-feeder in the luxury car segment. In an effort to build some semblance of brand image, the company will reportedly refrain from a halo…
