A new report from Automotive News claims that production of all Mercury vehicles will cease by the end of October. According to three Mercury dealers familiar with FoMoCo’s plans, the wind-down will begin by the of September. Production of the almost-antique Grand Marquis will stop on Sept. 30, the Mountaineer on Oct. 1, the Milan [Read More]

After dropping a big hint about the impending termination of its Mercury sub-luxury brand, FoMoCo has officially confirmed that it will kill its 76-year old brand in the fourth quarter of 2010. This move will allow the Dearborn automaker to allocate Mercury’s financial, product development, production and marketing, sales and service resources towards growing its [Read More]

We recently reported that FoMoCo is working on a plan to terminate its Mercury brand. Now a new report is suggesting that Ford has been trying to euthanize the obscure brand for years. This begs the question: why didn’t the Dearborn automaker just outright shutdown the brand? The reason is pretty interesting… The company has [Read More]

We have been expecting this news for quite a while now. While it made a lot of business sense for FoMoCo to sell Jaguar, Land Rover, Aston Martin and Volvo, it made little sense that its Mercury brand didn’t get the same treatment. Afterall, Mercury is FoMoCo’s version of Pontiac and Oldsmobile. And where are [Read More]

There have been news floating around that Mercury will be getting a new a small car. Up until now, there weren’t many hints on what this car could be. However, a new report claims that FoMoCo would revive the Tracer name for the small Mercury, which will share the same platform as the 2012 Ford [Read More]